I’ve worked in marketing and PR for over 16 years. Long enough to know why most people feel confused by it. Corporate. Agency. Startup. And now, on my own. I’ve done product development, operations, quality assurance, PR, media relations, social media, and strategy. I’ve launched things, fixed things, pitched things and spent a lot of time explaining marketing to people who felt like they should understand it… but didn’t. I’ve worked with beauty and wellness brands, financial