This Isn’t Just a Marketing Blog. It’s a Translation Guide.

I’ve worked in marketing and communications for over 16 years.

Long enough to know why most people feel confused by it.

After years in corporate, agency, and startup roles, I now lead my own consulting practice, partnering with brands that value long-term organic growth.

My experience spans far beyond one lane. I've worked across product development, operations, PR, influencer relations, content, and organic social – launching things, fixing things, and often stepping in where clarity was missing. I've also spent a lot of time helping teams understand why marketing works the way it does, not just what to post or when.

I’ve partnered with beauty and wellness brands, financial institutions, tech companies, nonprofits and consumer brands – each with different goals, audiences, and constraints, but all navigating the same challenge: how to build trust and visibility in a crowded digital space.

What I realized over time is that my work was always the same at its core: revealing the system beneath the surface – the roots that connect strategy, storytelling, execution, and growth – so teams could see how it all fits together.

For a long time, that insight lived in my head (and in a lot of conversations).

This blog is me finally putting it into words.

Not because the world needs another marketing blog, but because I keep seeing the same pattern, especially with good businesses.

They’re trying.

They’re investing.

They’re showing up.

And they still feel unsure if any of it is actually working.

Marketing shouldn’t feel this confusing

If you’re a small business owner, marketing probably feels a little like this:

You’re told to post more.

Be consistent.

Try this platform. No — that one.

Share your story. Use video. Don’t overthink it.

Meanwhile, you’re just trying to run your business.

If you’re managing a team or juggling five roles at once, this advice starts to blur together fast.

What I’ve learned over the years is this:

Marketing itself isn’t the problem. The way it’s explained usually is.

Most people don’t need more tactics. They need things translated.

What I mean by “translation”

I’ve sat in rooms where marketing plans made perfect sense to the people presenting them and absolutely no sense to the people expected to execute them.

Businesses are often told what to do:

• Build your brand.

• Tell your story.

• Show up online.

• Get visibility

But no one slows down to explain:

• Why one thing matters more than another.

• How these pieces actually connect.

• What to prioritize when time, budget, and energy are limited.

Why I’m starting this now

I didn’t start this blog because it felt trendy.

I’m doing it because after years of helping brands behind the scenes, I kept noticing the same thing: clarity (not more content) was often the turning point.

I’ve seen businesses gain traction simply by:

• Saying the right thing instead of everything

• Understanding who they were really talking to

• Telling their story in a way that felt natural, not forced

Lately, I’ve felt pulled to slow down and explain why those things work.

Not in a polished, overproduced way. Just honestly.

A quick note on organic marketing

When people hear “organic marketing,” they often assume it means free or effortless.

It’s neither.

Organic marketing is the work that builds before the spend – the foundation beneath paid efforts. It includes things like social media, content, PR, partnerships, and storytelling done with intention. It takes patience. And it takes clarity.

What it doesn’t require is shouting, chasing every trend, or pretending to be something you’re not.

At its best, organic marketing is about:

• Knowing your audience before you speak

• Being clear about what you offer

• Building trust over time

• Letting visibility grow from credibility

That’s the kind of work I’ve spent most of my career doing.

What this blog will be

This space isn’t here to impress you.

It’s here to be useful.

I’ll be writing about:

• How organic marketing actually works in real life

• Why storytelling matters more than people think

• How PR, social, and brand strategy support each other

• Common misconceptions that keep businesses stuck

• Lessons I’ve learned across corporate, agency, and independent consulting life

Some posts will be practical.

Some will be reflective.

All of them will be honest.

Think of it as strategy, explained in plain language.

If this resonates

You've probably felt it before – marketing that feels harder than it should. Confusing. Fragmented. Disconnected from the rest of business.

Most businesses aren't short on effort or ideas. What they're often missing is alignment: a shared understanding of what matters most, how the pieces fit together, and where to focus when time, budget, and attention are limited.

That’s what this blog is here to help with.

If you're looking for a more grounded, connected way to approach marketing, you're in the right place.

I’m glad you found your way here.